Social care enterprises are set to be better recognised in the media

JournoLink have announced they have extended their specialised online tools to help boost social care enterprises online.

Ever since the COVID-19 pandemic the social care sector have struggled to keep and attract new staff members. In a bid to help ease current pressures, JournoLink, a publicity software, have announced they have extended their services to help raise social care profiles. 

Known as JournoLink for health and social care, the initiative, which is comprised of events and awards amongst other announcements, is now available for care agencies and is officially launching with a promotional campaign.

Against this backdrop, users will be able to monitor engagements with the media they work with and training packages will be available for those who want to do their own PR while working with the platform.

Managing director Angus Hay said: ‘At JournoLink, we’ve designed this project to enable health and social care businesses to raise their share of voice, improve brand representation among users, recruits, commissioning authorities and communities, and lay the foundation for long-term brand growth for themselves.’

In addition, Tania Ferguson, client services manager for JournoLink has stated that excellent PR can help address serious issues within sectors.

She said: ‘Relationships with end-users, potential recruits, and commissioning agencies are all influenced by having a great brand image. The tools we make available on our platform, added to the support JournoLink provides in a way that fits their needs, will be a game changer for a sector long neglected in the marketing communications field.’

Image: camilo jimenez

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