Social care saviours: Cygnet launched new superpowers campaign

A leading provider of mental health, autism and learning disability services has announced a new campaign which is designed to encourage workers to share what they think makes them so special.

The project, which is known as ‘The Social Care Superpower Campaign’ and was launched on Wednesday, is run by the Cygnet Social Care division, and recognises that you don’t have to wear a cape to be classed as a superhero. The project aims to highlight the ordinary people with extraordinary skills who bring unique qualities to their care services.

Considering the health and social care sector is facing a difficult time with staff retention rates and unfair pay, following the aftermath of Covid-19 and the rising cost-of-living, it is hoped that this new campaign could work to encourage more people to consider a career in social care to give residents and patients the care they deserve.

According to statistics from Skills for Care, it has been estimated that the staff turnover rate of permanent and temporarily employed staff working in the adult social care sector was 29%. This equates to 400,000 leavers over the year, however 63% of leavers remain within the sector.

As part of the programme, six members of Cygnet Social Care staff shared inspirational stories regarding their careers, why they love the job they do and, what they consider their social care superpower to be.

Against this backdrop, over the course of the next week, Cygnet will be sharing these stories across their social media channels and encouraging anybody working in the sector to get involved by posting their superpower using the hashtag #socialcaresuperpower.

Gareth Williams, CEO of Cygnet Social Care, said: ‘I am so proud this campaign will highlight the incredible people who work across our social care services and who strive every day to make a positive difference to those in need of support.

‘The campaign is true to its words; those who work in social care are all superheroes armed with incredible super powers. Working in social care is both challenging and hugely rewarding. The work we do it pivotal, looking after the most vulnerable people in our society. Which is why it takes a special person, with special skills, traits, and attributes to do it.’ 

Image: Cygnet