Initiative to ‘shine a light’ on the value of the social care sector

Industry leaders have launched a new initiative dedicated to recognising the work and value of the social care sector.

Championing Social Care, founded and supported by the CareTech Foundation, Hallmark Foundation, Sekoia and Majesticare Luxury Care Homes, will act as an umbrella organisation to the notable Care Sector Fundraising Ball and recent social media campaign #SparkleforSocialCare.

A spokesman for the initiative said it will also encompass the Care Home Open Day which is set to relaunch in 2021 and the new virtual event, ‘Care Sector’s got Talent!’ which will launch in January 2021 and is dedicated to showcasing the talents of the social care sector.

The new charitable initiative, which will be hosted by the CareTech Foundation, has attracted support from across the sector, with 26 social care leaders already having agreed to become ambassadors to promote its work.

Notable Ambassadors include Professor Martin Green OBE of Care England, Henry Elphick of Laing Buisson, Karolina Gerlich of The Care Workers Charity and Haroon and Farouq Sheikh of CareTech plc.

Chairman Avnish Goyal, CEO of Hallmark Care Homes, said: ‘This year has seen the UK’s social care workforce give more personally and professionally than we, as a nation, could ever have imagined.

‘It’s what’s driven us to provide fellow leaders and operators with a powerful vehicle to shine a light on the incredible value social care is to our society.

‘Core to the work of the initiative is continuing to fundraise for sector-relevant charitable causes and to build on the achievements of our Care Sector Fundraising Ball which has raised some £350,000 in the first two years alone.’

Vice-Chairman Jonathan Freeman, CEO of the CareTech Foundation said their vision to ‘shine a light on the incredible value of the social care sector to society and those who live and work within it’ is at the heart of the new initiative.

‘Throughout the pandemic and beyond, we want to ensure a wider public understanding, appreciation and respect continues for the 1.6m people across the social care sector.

‘I am proud to be part of what feels an important new development for the sector and one which I hope will gain huge support from fellow operators and the nation’

Organisations can support Championing for Social Care by displaying a ‘Proud to Support’ digital badge to engaging via social media or by using #ChampioningSocialCare and #SparkleforSocialCare

For more information click here.


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